Sometimes we land on a website and immediately feel confused. It happens due to several reasons. We cannot tell what a business does or what products and services it offers due to the copy and design.
If you want your customers to have a wonderful user experience and your company to win the competition in the marketplace, you must have a highly professional website with sufficient knowledge of website conversion rates.
And what is a website conversion rate? It is the percentage of visitors who landed on your website and did the desired action, such as signing up, subscribing to a newsletter, or making a purchase.
If you are willing to boost your website conversion rate, then you are in the right place. We will walk you through some actionable tactics.
5 Proven Ways to Increase Your Conversion Rate
It is great to use tools such as coworking software to organize your business operations more effectively. However, as customers are the key to success, you also need to implement strategies to improve your website conversion rate so that your website visitors turn into customers. Below you will find some powerful strategies.
1. Optimize Website Speed
One thing that can discourage your visitors from doing a certain action on your website is speed. If it takes more than a few seconds to load the page, your clients are more likely to leave your site. So, make sure to improve your website speed.
2. Write a Clear CTA
A strong CTA (call-to-action) plays a vital role in your website conversion rate. For instance, if you want your customers to share your post or subscribe to your email newsletter, make sure it is clear and placed in a visible place on your website. A good CTA will make visitors take immediate action, which in its turn will increase your website conversion rate.
3. Ease Purchase-Making Process
Another thing that can discourage visitors to complete their purchases is the complicated checkout process. Make sure there are no unnecessary buttons, and the user sees only the final price. In this way, you can highly reduce shopping cart abandonment and increase your website conversion rate.
4. Include Social Proof
Whether it is a Facebook status or review, make sure to include positive feedback on your website. When visitors see positive feedback, they start having more trust in your business and feel more encouraged to buy from your store. So, add some testimonials and reviews to your website. This tactic can highly increase your website conversion rate.
As you can see, your website conversion rate is an important metric that enables you to understand how your website is performing overall. So, once you know what works well and what does not, you can concentrate on improving all the pain points of your website. In this way, you can also increase sales per visitor.
We hope you liked the article and will follow our recommendations to take your business to the next level.